FYI (For Your Information), is a studio project and collaboration with MAKE Online. As natives of Huddersfield, we wanted to showcase the brilliant independent places that make up this diverse corner of Yorkshire.
The desire for the project came from wanting to celebrate the individuals, business and locations we love in Huddersfield. The pocket guide and mobile app were designed to inspire people to support these establishments, without being hard sold to. The tone and feel had to be suitable to distinguish itself from the paid-to-appear magazines in the town.
We named and created the visual identity. Produced a guidebook, with stickers and POS. We also art directed the photography and wrote the reviews — it truly was a labour of love!
Centre illustration and poster by Peter O’Toole.
Photography by Richard Mullany.