Huddersfield Students’ Union commissioned us to produce their annual Impact Report on how well the Students’ Union had engaged their students throughout the year in a number of different areas. The report needed an overall identity. One that would inform the University board, whilst also appealing to students to highlight what the HSU does for them. It was also an opportunity to communicate the broad range of services that are on offer to students, other than just the SU bar.
Seven different areas needed to be communicated so an illustrative concept was suggested, allowing us to create a suit of assets that the HSU could use over a multitude of platforms, from print to digital and social channels. The illustrations also made the information easy to interpret and identify each area of the HSU’s impact throughout the University.