Patrons travel from far and wide to sample The Grove’s vast range of ales, spirits and more. We were commissioned to create a new brand with a clean modern feel that would identify and represent The Grove as a pub for great beer, for everyone.
The branding focuses on what The Grove is commonly known for: ale. The use of the hop-bud provides a link to an ingredient from the brewing process as well as playing on the term hop-groves. The simple shape of the hop-bud provides a strong, recognisable mark that can be easily replicated by The Grove, to allow them to achieve a level of consistency and awareness for their brand.